Get Trust Me I'm Lying: Confessions of a Media Manipulator (Paperback) by Ryan Holiday and other business books online and at Fully Booked bookstore branches in the Philippines.
Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator.
Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.
|Publisher||Profile Books Limited|
|Publication Date||Feb 1, 2018|
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you've never heard of." — Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek
“A playbook for the dark arts of exploiting the media.” — Robert Greene, author of The 48 Laws of Power
"This book will make online media giants very, very uncomfortable. " — Drew Curtis, founder, Fark.com
“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.” — Edward Jay Epstein, author of The Big Picture