Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content, 2nd Edition (Hardcover)

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9781119854166

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.

Get Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content, 2nd Edition (Hardcover) by Ann Handley and other reference books online and at Fully Booked bookstore branches in the Philippines.

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A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

This new edition also includes:

  • All-new examples, tools, resources
  • Updated step-by-step writing framework
  • Added and expanded chapters that reflect the evolution of content marketing (and the evolution of Ann’s thinking about what works today)
  • The same witty and practical how-to approach
  • How to attract and retain customers with stellar online communication
  • How to choose your words well, sparingly, and with honest empathy for your customers
  • Best practices and ideas for crafting credible, trustworthy content
  • “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write
  • Inspiration. Confidence. Fun.

In this book, you’ll discover:

Content marketing has evolved. Yet writing matters more than ever.

In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.

More Information
ISBN 9781119854166
Length (cm) 15.2000
Width (cm) 3.8000
Height (cm) 23.0000
Publisher Wiley
Publication Date Oct 25, 2022
Pages (number) 432
Genre Education and Reference
Author Ann Handley
Signed No
Format Hardcover
Editorial Reviews N/A
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