Copywriting: Successful Writing for Design, Advertising and Marketing, Third Edition (Paperback)

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9781529420241

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. 

Get Copywriting: Successful Writing for Design, Advertising and Marketing, Third Edition (Paperback) by Gyles Lingwood, Mark Shaw and other business books online and at Fully Booked bookstore branches in the Philippines.

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

More Information
ISBN 9781529420241
Length (cm) 17.3000
Width (cm) 2.2000
Height (cm) 24.6000
Publisher Laurence King Publishing
Publication Date Oct 18, 2022
Pages (number) 240
Genre Economics, Business & Leadership
Author Gyles Lingwood, Mark Shaw
Signed No
Format Paperback
Editorial Reviews N/A
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