The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (Paperback)

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9780735213678

NEW YORK TIMES BESTSELLER

USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

Get The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (Paperback) by Scott Galloway and other economic books online and at Fully Booked bookstore branches in the Philippines.

NEW YORK TIMES BESTSELLER
USA TODAY 
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

More Information
ISBN 9780735213678
Length (cm) 13.0000
Width (cm) 3.0000
Height (cm) 20.0000
Publisher Portfolio
Publication Date Sep 4, 2018
Pages (number) 336
Genre Economics, Business & Leadership
Author Scott Galloway
Signed No
Format Paperback
Editorial Reviews N/A
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