Cradle to Cradle: Remaking the Way We Make Things (Paperback)

₱1,760.00
This title is being replenished. Stock arrival may be in 4-6 weeks.
SKU
9780865475878

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?

Get Cradle to Cradle: Remaking the Way We Make Things (Paperback) by William McDonough and other Science and Nature books online and at Fully Booked bookstore branches in the Philippines.

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

More Information
ISBN 9780865475878
Length (cm) 13.0000
Width (cm) 2.0000
Height (cm) 20.0000
Publisher North Point Press
Publication Date Apr 1, 2002
Pages (number) 208
Genre Science and Nature
Author William McDonough
Signed No
Format Paperback
Editorial Reviews N/A
Write Your Own Review
Only registered users can write reviews. Please Sign in or create an account