How to, Revised and Expanded Edition (Hardcover)

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9780063141575

A revised and expanded edition of the world-renowned graphic designer’s classic and bestselling monograph, using examples from a portfolio spanning his full career to date.

Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bierut’s enthusiastically eclectic approach that has been a hallmark of his career. 

Get How to, Revised and Expanded Edition (Hardcover) by Michael Bierut and other graphic design books online and at Fully Booked bookstore branches in the Philippines.

A revised and expanded edition of the world-renowned graphic designer’s classic and bestselling monograph, using examples from a portfolio spanning his full career to date.

Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bierut’s enthusiastically eclectic approach that has been a hallmark of his career. 

This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish—including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut’s brand design for Hillary Clinton’s 2016 presidential campaign—providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era. 

 

More Information
ISBN 9780063141575
Length (cm) 25.0000
Width (cm) 4.0000
Height (cm) 26.0000
Publisher Harper Design
Publication Date Sep 7, 2021
Pages (number) 352
Genre Design, Arts & Photography
Author Michael Bierut
Signed No
Format Hardcover
Editorial Reviews N/A
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