In the Plex: How Google Thinks, Works, and Shapes Our Lives (Paperback)

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9781416596592

“The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.

Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups.

Get In the Plex: How Google Thinks, Works, and Shapes Our Lives (Paperback) by Steven Levy and other business books online and at Fully Booked bookstore branches in the Philippines.

“The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.

Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students Larry Page and Sergey Brin has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business.

Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking.

Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups.

More Information
ISBN 9781416596592
Length (cm) 14.0000
Width (cm) 3.0000
Height (cm) 21.0000
Publisher Simon & Schuster
Publication Date Feb 2, 2021
Pages (number) 464
Genre Economics, Business & Leadership
Author Steven Levy
Signed No
Format Paperback
Editorial Reviews N/A
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