The Personal MBA: Master the Art of Business (Paperback)

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9781591845577

Get The Personal MBA: Master the Art of Business (Paperback) by Josh Kaufman and other business management books online and at Fully Booked bookstore branches in the Philippines.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether. 

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. 

The Personal MBA explains concepts such as: 

  • The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. 
  • The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 
  • The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability - if you know how to support the price you're asking. 
  • 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? 
True leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.
More Information
ISBN 9781591845577
Publisher Penguin Putnam Inc.
Publication Date Aug 28, 2012
Pages (number) 446
Genre N/A
Author Josh Kaufman
Signed No
Format Paperback
Editorial Reviews
"A masterpiece. This is the 'START HERE' book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I've read in years." 
- Derek Sivers, founder of CDbaby.com and sivers.org



"No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
- Kevin Kelly, founding executive editor of Wired and author of What Technology Wants

"File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business."
- Seth Godin, author of Linchpin

"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."
- David Allen, author of Getting Things Done

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