The Tipping Point: How Little Things Can Make A Big Difference (Paperback)

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9780316346627

This celebrated bestseller, now in paperback, is a book that is changing the way the world thinks about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

Get The Tipping Point: How Little Things Can Make A Big Difference (Paperback) by Malcolm Gladwell and other psychology books online and at Fully Booked bookstore branches in the Philippines.

This celebrated bestseller, now in paperback, is a book that is changing the way the world thinks about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

More Information
ISBN 9780316346627
Publisher Back Bay Books
Publication Date Jan 7, 2002
Pages (number) 304
Genre Self-Help, Personal Growth, and Transformation
Author Malcolm Gladwell
Signed No
Format Paperback
Editorial Reviews N/A
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