The Tipping Point: How Little Things Can Make a Big Difference

ISBN9780316679077
PublisherLittle Brown and Company
Published01/02/2010
Pages280
AuthorMalcolm Gladwell
FormatPAPERBACK
Weight0.37 Kg.
Height6.8 in.
Width4.2 in.
Depth0.8 in.

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

PAPERBACK

01/02/2010

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

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Information

ISBN9780316679077
PublisherLittle Brown and Company
Published01/02/2010
Pages280
AuthorMalcolm Gladwell
FormatPAPERBACK
Weight0.37 Kg.
Height6.8 in.
Width4.2 in.
Depth0.8 in.

Synopsis

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Editorial Reviews

"Gladwell, who made his career in journalism as a science writer, has a knack for explaining psychological experiments clearly; ''The Tipping Point'' is worth reading just for what it tells us about how we try to make sense out of the world."

– New York Times

"The book has something of a pieced-together feel (reflecting, perhaps, the author's experience writing shorter pieces) and is definitely not the stuff of deep sociological thought. It is, however, an entertaining read.."

– Library Journal

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change."

– Booklist