The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential

ISBN9781785040085
PublisherRandom House UK
Published2015/07/20
Pages 352
AuthorEdward De Bono
FormatPaperback
Weight0.4 Kg.
Height8.5 in.
Width5.3 in.
Depth1.1 in.

The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential

Edward De Bono

Paperback

2015/07/20

A classic besteller that presents de Bono's model of the mind, which remains as insightful as it was when first published in 1969

The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information, and organizes it. It explains why the brain, the "mechanism," can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely "natural thinking," "logical thinking," "mathematical thinking," and "lateral thinking." De Bono also outlines his argument for introducing the word "PO" as an alternative to the word "NO" when putting lateral thinking into practice. Drawing on colorful visual imagery to help explain de Bono's theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, this book is a must-read for anyone who wants to gain a greater understanding of how the mind works and organizes information—and how Edward de Bono came to develop his creative thinking tools.

Buy The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential by Edward de Bono at Fully Booked online and in Fully Booked bookstore branches. 

The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential

Edward De Bono

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Information

ISBN9781785040085
PublisherRandom House UK
Published2015/07/20
Pages 352
AuthorEdward De Bono
FormatPaperback
Weight0.4 Kg.
Height8.5 in.
Width5.3 in.
Depth1.1 in.

Synopsis

A classic besteller that presents de Bono's model of the mind, which remains as insightful as it was when first published in 1969

The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information, and organizes it. It explains why the brain, the "mechanism," can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely "natural thinking," "logical thinking," "mathematical thinking," and "lateral thinking." De Bono also outlines his argument for introducing the word "PO" as an alternative to the word "NO" when putting lateral thinking into practice. Drawing on colorful visual imagery to help explain de Bono's theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, this book is a must-read for anyone who wants to gain a greater understanding of how the mind works and organizes information—and how Edward de Bono came to develop his creative thinking tools.

Buy The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential by Edward de Bono at Fully Booked online and in Fully Booked bookstore branches. 

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