Players: How Sports Became a Business

ISBN9781476716961
PublisherSimon & Schuster; Reprint edition
Published2017/04/18
Pages336
AuthorMatthew Futterman
FormatPAPERBACK
Weight0.3 Kg.
Height8.4 in.
Width5.5 in.
Depth1.0 in.

Players: How Sports Became a Business

Matthew Futterman

PAPERBACK

2017/04/18

“Provocative…terrific stories” (The New Yorker) of the people who transformed sports—in the span of a single generation—from a job that required even top athletes to work in the off-season to make ends meet into a massive global business.

It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they were being paid for—and he was right. Within a few years, he raised Palmer’s annual income from $5,000 to $500,000, and forever changed the landscape of the sports industry, transforming it from a form of entertainment to a profitable and fully functioning system of its own.

Players: How Sports Became a Business

Matthew Futterman

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Information

ISBN9781476716961
PublisherSimon & Schuster; Reprint edition
Published2017/04/18
Pages336
AuthorMatthew Futterman
FormatPAPERBACK
Weight0.3 Kg.
Height8.4 in.
Width5.5 in.
Depth1.0 in.

Synopsis

“Provocative…terrific stories” (The New Yorker) of the people who transformed sports—in the span of a single generation—from a job that required even top athletes to work in the off-season to make ends meet into a massive global business.

It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they were being paid for—and he was right. Within a few years, he raised Palmer’s annual income from $5,000 to $500,000, and forever changed the landscape of the sports industry, transforming it from a form of entertainment to a profitable and fully functioning system of its own.

Editorial Reviews

“Masterful . . . A remarkable saga . . . Filled with insights not only into sports, but also into human nature . . . Downright thrilling.”

– Dallas Morning News

“Provocative . . . There are also terrific stories.”

– Louis Menand, The New Yorker

“Could not be more timely . . . No part of the media and entertainment industry has seen a more substantial economic transformation than sports. . . . Mr. Futterman, a sportswriter for The Wall Street Journal, takes us on a half-century tour spanning a variety of widely recognized and lesser-known sports figures and competitions that have played roles in the industry’s development.”

– New York Times