LeBron, Inc.: The Making of a Billion-Dollar Athlete

ISBN9781538730874
PublisherHachette Book Group
PublishedApril 9, 2019
Pages256
AuthorBrian Windhorst
FormatHardcover
Weight0.45 Kg.
Height9.2 in.
Width6.2 in.
Depth1.0 in.

LeBron, Inc.: The Making of a Billion-Dollar Athlete

Brian Windhorst

Hardcover

April 9, 2019

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Get LeBron, Inc.: The Making of a Billion-Dollar Athlete by Brian Windhorst and other sports books online and at Fully Booked bookstore branches in the Philippines. 

LeBron, Inc.: The Making of a Billion-Dollar Athlete

Brian Windhorst

₱1,344.00

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Information

ISBN9781538730874
PublisherHachette Book Group
PublishedApril 9, 2019
Pages256
AuthorBrian Windhorst
FormatHardcover
Weight0.45 Kg.
Height9.2 in.
Width6.2 in.
Depth1.0 in.

Synopsis

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Get LeBron, Inc.: The Making of a Billion-Dollar Athlete by Brian Windhorst and other sports books online and at Fully Booked bookstore branches in the Philippines. 

Editorial Reviews

"Windhorst knows himself some LeBron, as he demonstrates here in detailing how a basketball player transformed himself into a shrewd entrepreneur worth well over a billion dollars...A fascinating look inside the prototype for the new corporate athlete."

– Booklist

"This is a shoo-in for business-minded sports fans."

– Publishers Weekly

"For LeBron devotees and readers interested in the mechanics of off-the-court business dealings, this is a good choice."

– Kirkus