Influence: The Psychology of Persuasion

ISBN9780061241895
PublisherHarper Collins
PublishedJanuary 1, 2007
Pages336
AuthorRobert B. Cialdini
FormatPAPERBACK
Weight0.32 Kg.
Height8.0 in.
Width5.3 in.
Depth0.8 in.

Influence: The Psychology of Persuasion

Robert B. Cialdini

PAPERBACK

January 1, 2007

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Buy Influence: The Psychology of Persuasion by Robert Cialdini  at Fully Booked online and at Fully Booked branches in the Philippines.

Influence: The Psychology of Persuasion

Robert B. Cialdini

₱912.00


Out of Stock

D-coded

Information

ISBN9780061241895
PublisherHarper Collins
PublishedJanuary 1, 2007
Pages336
AuthorRobert B. Cialdini
FormatPAPERBACK
Weight0.32 Kg.
Height8.0 in.
Width5.3 in.
Depth0.8 in.

Synopsis

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Buy Influence: The Psychology of Persuasion by Robert Cialdini  at Fully Booked online and at Fully Booked branches in the Philippines.

Editorial Reviews

"For markters, this book is among the most important books written in the last ten years."

– Journal of Marketing Research

"This book will strike chords deep in the hearts and psyches of all of us."

– Best Sellers Magazine