Grinding It Out: The Making of McDonald's

ISBN9781250127501
PublisherSt. Martin's Griffin
Published2016/07/25
Pages224
AuthorRay Kroc
FormatPAPERBACK
Weight0.2 Kg.
Height8.2 in.
Width5.5 in.
Depth0.8 in.

Grinding It Out: The Making of McDonald's

Ray Kroc

PAPERBACK

2016/07/25

ew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.

Grinding It Out: The Making of McDonald's

Ray Kroc

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Information

ISBN9781250127501
PublisherSt. Martin's Griffin
Published2016/07/25
Pages224
AuthorRay Kroc
FormatPAPERBACK
Weight0.2 Kg.
Height8.2 in.
Width5.5 in.
Depth0.8 in.

Synopsis

ew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.

Editorial Reviews

"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it."

– Tom Robbins, Esquire magazine

"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc."

– West Coast Review of Books

"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!"

– Philadelphia Sunday Bulletin