Creative Change: Why We Resist It . . . How We Can Embrace It

ISBN9781328745668
PublisherHoughton Mifflin
PublishedJanuary 2, 2018
Pages256
AuthorJennifer Mueller
FormatPAPERBACK
Weight0.2 Kg.
Height8.0 in.
Width5.3 in.
Depth0.6 in.

Creative Change: Why We Resist It . . . How We Can Embrace It

Jennifer Mueller

PAPERBACK   |  Also available in HARDCOVER

January 2, 2018

Business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, these same leaders chronically reject creative solutions, even as they profess commitment to innovation.


Mueller’s research reveals that it’s not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions that these findings raise. Do we all have an inherent prejudice against creative ideas? Can we learn to outsmart this bias? Creative Change combines analysis of the latest research with practical guidance on how to shift your mindset, and offers a wealth of counterintuitive recommendations to help you embrace the creative ideas you want.

Buy Creative Change: Why We Resist It . . . How We Can Embrace It by Jennifer Mueller at Fully Booked online and at Fully Booked branches in the Philippines.

Creative Change: Why We Resist It . . . How We Can Embrace It

Jennifer Mueller

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Information

ISBN9781328745668
PublisherHoughton Mifflin
PublishedJanuary 2, 2018
Pages256
AuthorJennifer Mueller
FormatPAPERBACK
Weight0.2 Kg.
Height8.0 in.
Width5.3 in.
Depth0.6 in.

Synopsis

Business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, these same leaders chronically reject creative solutions, even as they profess commitment to innovation.


Mueller’s research reveals that it’s not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions that these findings raise. Do we all have an inherent prejudice against creative ideas? Can we learn to outsmart this bias? Creative Change combines analysis of the latest research with practical guidance on how to shift your mindset, and offers a wealth of counterintuitive recommendations to help you embrace the creative ideas you want.

Buy Creative Change: Why We Resist It . . . How We Can Embrace It by Jennifer Mueller at Fully Booked online and at Fully Booked branches in the Philippines.

Editorial Reviews

"Mueller, an accomplished scholar in the management field, has developed a well-formulated argument for creativity. Her ideas and research need to be available to academics, business practitioners, and, really, everyone"

– Library Journal

"This enlightening book not only shows why people reject creativity but provides solutions on how to switch one's thinking and truly welcome it."

– Publishers Weekly

"Solid reading for the business set"

– Kirkus Reviews