Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

ISBN9781625274496
PublisherIPS International
PublishedFebruary 3, 2015
Pages320
AuthorW.Chan Kim ,Renee A. Mauborgne
FormatHARDCOVER
Weight0.5 Kg.
Height9.2 in.
Width6.4 in.
Depth1.2 in.

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W.Chan Kim, Renee A. Mauborgne

HARDCOVER

February 3, 2015

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents―now updated and expanded with new content

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”―untapped new market spaces ripe for growth.

 

Get Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W.Chan Kim ,Renee A. Mauborgne and other business books online and at Fully Booked bookstore branches in the Philippines.

 

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W.Chan Kim, Renee A. Mauborgne

₱1,536.00


Out of Stock

D-coded

Information

ISBN9781625274496
PublisherIPS International
PublishedFebruary 3, 2015
Pages320
AuthorW.Chan Kim ,Renee A. Mauborgne
FormatHARDCOVER
Weight0.5 Kg.
Height9.2 in.
Width6.4 in.
Depth1.2 in.

Synopsis

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents―now updated and expanded with new content

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”―untapped new market spaces ripe for growth.

 

Get Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W.Chan Kim ,Renee A. Mauborgne and other business books online and at Fully Booked bookstore branches in the Philippines.

 

Editorial Reviews

"one of the bestselling business books of the century"

– Financial Times

"Blue Ocean Strategy is the most successful book on business master-planning in recent years."

– The Economist