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Navigating Ambiguity: Creating Opportunity in a World of Unknowns (Paperback)

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A thought-provoking guide to help you lean in to the discomfort of the unknown to turn creative opportunities into intentional design, from Stanford University’s world-renowned d.school.

A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.

Get Navigating Ambiguity: Creating Opportunity in a World of Unknowns (Paperback) by Andrea Small, Kelly Schmutte, Stanford d.school and other business management books online and at Fully Booked bookstore branches in the Philippines.

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A thought-provoking guide to help you lean in to the discomfort of the unknown to turn creative opportunities into intentional design, from Stanford University’s world-renowned d.school.

“Navigating Ambiguity reminds us not to run from uncertainty but rather see it as a defining moment of opportunity.”—Yves Béhar, Founder and CEO, fuseproject

A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.

Designers and educators Andrea Small and Kelly Schmutte use humor and clear steps to help you embrace uncertainty as you approach a creative project. First, they explain how the brain works and why it defaults to certainty. Then they show you how to let go of the need for control and instead employ a flexible strategy that relies on the balance between acting and adapting, and the give-and-take between opposing approaches to make your way to your goal.

Beautiful cut-paper artwork illustrations offer ways to rethink creative work without hitting the usual roadblocks. The result is a more open and satisfying journey from assignment or idea to finished product.

More Information
ISBN 9781984857965
Length (cm) 14.2000
Width (cm) 1.3000
Height (cm) 18.4000
Publisher Ten Speed Press
Publication Date Apr 19, 2022
Pages (number) 144
Genre Economics, Business & Leadership
Author Andrea Small, Kelly Schmutte, Stanford d.school
Signed No
Format Paperback
Editorial Reviews N/A
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