This new Second Edition has been thoroughly updated and revised to cover modern technological trends in the industry, including online marketing, social media, and digital proposals, as well as modern décor, effective menu writing, catering in stadiums and casinos, and more.
On-premise catering requires a broad range of knowledge, from accounting and marketing basics to event coordination and management skills, and this book provides all the information students and professionals need to succeed in this exciting and dynamic field.
Get On-Premise Catering: Hotels, Convention Centers, Arenas, Clubs, and More (Hardcover) by Patti J. Shock and other HRM and Tourism books online and at Fully Booked bookstore branches in the Philippines.Learn More
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion.
Get Shoe Dog: A Memoir by the Creator of Nike (Paperback) by Phil Knight and other Corporate History books online and at Fully Booked bookstore branches in the Philippines.Learn More
This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With more than 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business.
Get Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories (Hardcover) by Simon Goode and other business books online at Fully Booked bookstore branches in the Philippines.Learn More
This book approaches hospitality human resource (HR) management as a decision-making practice that affects the performance, quality, and legal compliance of the hospitality business as a whole. Beginning with a foundation in the hospitality industry, employment law, and HR policies, the coverage includes recruitment, training, compensation, performance appraisal, environmental and safety concerns, ethics and social responsibility, and special issues. Throughout the book, Human Resources Management in the Hospitality Industry focuses on the unique HR dilemmas you face in the hospitality industry.
Get Human Resources Management in the Hospitality Industry (Hardcover) by David K. Hayes and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
A collection of over 300 quotes from Richard Branson, entrepreneur, philanthropist, and business icon. Part of the In Their Own Words series.
Richard Branson, who has been called "England's most outrageous billionaire," is also one of the world's most successful business leaders. Since the age of 16, when he founded Student magazine, Branson has been creating companies and finding innovative ways to grow them into the prodigious conglomerate known as the Virgin Group.
Get Richard Branson: In His Own Words (Paperback) by Danielle McLimore and other Corporate History books online and at Fully Booked bookstore branches in the Philippines.Learn More
This book tells the story of Sony's past and present, and the vision and drive of founders, Masaru Ibuka and Akio Morita.Beyond narrative history, the book serves as a case study for how entrepreneurs, with the right combination of tenacity, passion, creativity and an eye for the future, can build a company from the humblest of beginnings into a global giant, with operating revenues of more than US$50 billion and close to 170,000 employees.
Get Business the Sony Way: Secrets of the World's Most Innovative Electronics Giant (Paperback) by Shu Shin Luh and other corporate history books online and at Fully Booked bookstore branches in the Philippines.Learn More
The guide to getting hired, being promoted, and thriving professionally for the 40 million people of color in the workplace—from the CEO and co-founder of Jopwell, the leading career advancement platform for Black, Latinx, and Native American students and professionals.
Get Let Them See You: The Guide for Leveraging Your Diversity at Work (Hardcover) by Porter Braswell and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.
Get The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero (Hardcover) by Charlie and Stephanie Wetzel and other corporate history books online and at Fully Booked bookstore branches in the Philippines.Learn More
Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade.
Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling.
Get No Filter: The Inside Story of Instagram (Paperback) by Sarah Frier and other corporate history books online and at Fully Booked bookstore branches in the Philippines.Learn More
Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."
Get How Google Works (Paperback) by Eric Schmidt and other general business books online and at Fully Booked bookstore branches in the Philippines.Learn More
An updated edition of the international bestseller with inspirational stories and new resources to transform your life.
Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude to the job every day. In this engrossing parable, a fictional manager has the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team.
Get Fish!: A Remarkable Way To Boost Morale And Improve Results (Paperback) by Stephen C. Lundin and Harry Paul and other Human Resources books online and at Fully Booked bookstore branches in the Philippines.Learn More
People know who Stephen Schwarzman is – at least they think they do. He’s the man who took $400,000 and co-founded The Blackstone Group, the private equity firm that now manages over $434 billion. He's the CEO heads of state the world over rely on to help them solve problems and think about the future.
Get What It Takes: Lessons in the Pursuit of Excellence (Hardcover) by Stephen A. Schwarzman and other corporate history books online and at Fully Booked bookstore branches in the Philippines.Learn More
Tami Longaberger is CEO of The Longaberger Company, the premier U.S. manufacturer of handcrafted baskets and other home and lifestyle products. With great tenderness, transparency, and candor, this book opens her heart, offering readers a glimpse of her unique American Dream the kind not handed down or given freely but earned by hard work and fierce tenacity.
Get Weaving Dreams: The Joy of Work, the Love of Life (Hardcover) by Tami Longaberger and other corporate history books online and at Fully Booked bookstore branches in the Philippines.Learn More
Standing in the Fire shares not just Dressler’s experiences but also the insights of 35 iconic facilitators, leaders, conveners, and change agents, all with an eye to helping you stay grounded and focused enough to make the kind of inventive, split-second decisions these pressure-cooker situations demand. He outlines the mindsets, the emotional and physical ways of being that will enable you to master yourself so you can remain firmly in service to the group, and offers dozens of practices for cultivating these capabilities before, during and after any meeting.
Get Standing in the Fire: Leading High-Heat Meetings with Clarity, Calm, and Courage (Paperback) by Larry Dressler and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
As he did in The Secret, Mark Miller uses a compelling business fable to reveal profound yet easily grasped truths that can dramatically transform any organization. Debbie Brewster, the heroine of The Secret, has been promoted and is now struggling with taking her new team to the next level. Her old mentor, Jeff Brown, the company’s CEO, sends her out to find the secret of teams. On her journey she learns from three very different teams—the Special Forces, NASCAR, and a local restaurant.
Get Secret of Teams: What Great Teams Know and Do (Hardcover) by Mark Miller and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
Filled with revolutionary thoughts about business, leadership, and society, Selfridge will inspire you with powerful aphorisms like: People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice. The boss drives his men; the leader coaches them.The customer is always right. With Mr. Selfridge's Romance of Commerce, you will uncover the innovative ideas that helped launch London's most iconic department store and that changed the lives of women and businessmen everywhere.
Get Mr. Selfridge's Romance of Commerce: An Abridged Version of the Classic Text on Business and Life (Hardcover) by Harry Selfridge and other corporate history books online and at Fully Booked bookstore branches in the Philippines.Learn More