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The Four Steps to the Epiphany: Successful Strategies for Products that Win (Hardcover)

Quick Overview
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.

The Four Steps to the Epiphany
 launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

Get The Four Steps to the Epiphany: Successful Strategies for Products that Win (Hardcover) by Steve Blank and other entrepreneurship books online and at Fully Booked bookstore branches in the Philippines.

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The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.

The Four Steps to the Epiphany
 launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.

If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.

More Information
ISBN 9781119690351
Length (cm) 19.0000
Width (cm) 2.0000
Height (cm) 24.0000
Publisher John Wiley and Sons
Publication Date Mar 24, 2020
Pages (number) 384
Genre Economics, Business & Leadership
Author Steve Blank
Signed No
Format Hardcover
Editorial Reviews N/A
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