Entrepreneurship

A practical guide to effective business model testing.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:

• Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
• Close the knowledge gap between strategy and experimentation/validation
• Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

Get Testing Business Ideas, 1st Edition (Paperback) by David J. Bland and Alexander Osterwalder and other business books online and at Fully Booked bookstore branches in the Philippines.

he Art of the Start solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004 it has been the essential guide for anyone starting anything, from a multinational corporation to a church group.

Get The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Export Paperback) by Guy Kawasaki and other entrepreneurship books online and at Fully Booked bookstore branches in the Philippines.

An award-winning business writer dismantles the myths of entrepreneurship, replacing them with an essential story about the experience of real business owners in the modern economy.

Get The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth(Hardcover) by David Sax and other business books online and at Fully Booked bookstore branches in the Philippines.

A comprehensive companion to Entrepreneur's long-time bestseller Start Your Own Business, this essential guide leads you through the most critical startup step next to committing to your business vision defining how to achieve it. 

Get  Write Your Business Plan : Get Your Plan in Place and Your Business off the Ground(Paperback) by Staff of Entrepreneur Media and other entrepreneur books online and at Fully Booked bookstore branches in the Philippines.

Get Guide to Profits, Power, and Prosperity (Paperback) by  Dan S. Kennedy and other business books online and at Fully Booked bookstore branches in the Philippines.

Get A-List Angels: How a Band of Actors, Artists, and Athletes Hacked Silicon Valley (Hardcover) by Zack O'Malley Greenburg and other entrepreneurship books online and at Fully Booked bookstore branches in the Philippines.

Get Valley of the Gods: A Silicon Valley Story, International Edition (Paperback) by Alexandra Wolfe and other entrepreneurship books online and at Fully Booked bookstore branches in the Philippines.

Get The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time (Hardcover) by Jim McKelvey and other entrepreneurship books online and at Fully Booked bookstore branches in the Philippines.

Get Company of One: Why Staying Small Is the Next Big Thing for Business (Paperback) by Paul Jarvis and other entrepreneurship books in stock and available online and at Fully Booked bookstore branches in the Philippines.

Get More Important Than Money (Mass Market) by Robert Kiyosaki and other entrepreneurship books online and at Fully Booked bookstore branches in the Philippines.

Get Billion Dollar Brand Club (Hardcover) by Lawrence Ingrassia and other entrepreneurship books online and at Fully Booked bookstore branches in the Philippines.

The Financial Times & McKinsey Business Book of the Year
 
A New York Times Notable Book
A Washington Post Notable Book
 
One of the Best Books of the Year: NPR, San Francisco Chronicle, Time, Esquire, Fortune, Marie Claire, GQ, Mental Floss, Science Friday, Bloomberg, Popular Mechanics, BookRiot, The Seattle Times, The Oregonian, Publishers Weekly, Library Journal

Get Bad Blood: Secrets and Lies in a Silicon Valley Startup (Paperback) by John Carreyrou and other entrepreneurship books online and at Fully Booked bookstore branches in the Philippines.

Get Break Through the Noise: The Nine Rules to Capture Global Attention (Hardcover) by Tim Staples and other business books online and at Fully Booked bookstore branches in the Philippines.

Get The Unfair Advantage (Paperback) by Hasan Kubba and other online and at Fully Booked bookstore branches in the Philippines.

Get The Passion Economy (Paperback) by Adam Davidson and other entrepreneurship books online and at Fully Booked bookstore branches in the Philippines.

Get Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too (Paperback) by Gary Vaynerchuk and other entrepreneurship books online and at Fully Booked bookstore branches in the Philippines.