Start with Why: How Great Leaders Inspire Everyone to Take Action (Paperback)

START WITH WHY is The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Simon Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Simon Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Get a glimpse of Simon Sinek’s views and wisdom through the START WITH WHY book. Discover the remarkable patterns of the greatest leaders and organizations based on how they think act and communciate as relayed by an optimist who is a firm believer of a bright future and the ability of people to build it hand in hand. 

Order a copy of the START WITH WHY book by Simon Sinek from Fully Booked online. You can also check out a wide selection of leadership books we have in our stores.