From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Get To Sell Is Human: The Surprising Truth About Moving Others (Paperback) by Daniel H. Pink and other sales & marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
Create Focused Social Media Campaigns Tailored to Your Business
Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.
Get Ultimate Guide to Social Media Marketing (Paperback) by Eric Butow and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
The customers and suppliers you need to work with effectively may be outside your company or in the next office. and you may not always see eye to eye. Even if you have strong interpersonal skills and common goals, conflict can happen. Make sure you know how find common ground, calm emotions and forge a productive path forward.
Get Handling Difficult People and Situations: Crisp Fifty Minute Series (Paperback) by Rick Watsabaugh and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
Get More Customers with Google Ads
Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium.
Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks.
Get Ultimate Guide to Google Ads, 6th Edition (Paperback) by Perry Marshall, Mike Rhodes, Bryan Todd and other Marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising.
Get Permission Marketing: Turning Strangers into Friends and Friends into Customers (Paperback) by Seth Godin and other Sales and Marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes.
Get Run with Foxes: Make Better Marketing Decisions (Paperback) by Paul Dervan and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.
In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can.
Get Creative Blindness And How To Cure It: Real-Life Stories of Remarkable Creative Vision (Paperback) by Dave Trott and other sales and marketing books online and at Fully Booked bookstore branches in the PhilippinesLearn More
As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid salespeople in every business.
The more confident people become in closing the sale, the more people they will see and the more sales they will make-in any market.
Get The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling, Export Edition (Paperback) by Brian Tracy and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
Get Fanocracy: Turning Fans into Customers and Customers into Fans (Hardcover) by David Meerman Scott and other sales and marketing books online at Fully Booked bookstore branches in the Philippines.Learn More
Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book.
Doctors, housewives, ministers, parents, teachers...everyone has to "sell" their ideas and themselves to be successful. This guide by America’s #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!"
Get Zig Ziglar's Secrets of Closing the Sale (Paperback) by Zig Ziglar and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Get Building A Storybrand: Clarify Your Message So Customers Will Listen (Paperback) by Donald Miller and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER
The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.
Get The Soulful Art of Persuasion: The 11 Habits That Can Make Anyone a Master Influencer (Paperback) by Jason Harris and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends.
Get 101 Things I Learned in Advertising School (Hardcover) by Matthew Frederick and other sales and marketing books online at Fully Booked bookstore branches in the Philippines.Learn More
Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.
Get Trust Me I'm Lying: Confessions of a Media Manipulator (Paperback) by Ryan Holiday and other sales and marketing books online and at Fully Booked bookstore branches in the PhilippinesLearn More
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing.
Get Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardcover) by Mark Jeffrey and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.
#1 Wall Street Journal Bestseller
Instant New York Times Bestseller
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
Get This is Marketing: You Can't be Seen Until You Learn to See, Export Edition (Paperback) by Seth Godin and other Sales books online and at Fully Booked bookstore branches in the Philippines.Learn More