Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands—Taco Bell, KFC, Pizza Hut—with a genuine track record of success.
Sidestep the other marketing books, courses, articles, and even TED talks that offer hypothetical explanations that sound sensible. Embrace the proven, systematic approach of RED Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth—no PhD required!
Get R.E.D. Marketing: The Three Ingredients of Leading Brands (Hardcover) by Greg Creed and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
This Book Can Make You a Better Marketing Manager
In this second book of Scott Miller's Mess to Success series, the FranklinCovey senior advisor on thought leadership reveals 30 career-challenging obstacles that you may encounter as a marketing manager and how he learned to transform them into team-enhancing opportunities.
Get Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand—and Your Own (Hardcover) by Scott J. Miller and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values.
What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs.
Get Your Stand Is Your Brand: How Deciding Who to Be (NOT What to Do) Will Revolutionize Your Business (Hardcover) by Patrick Gentempo and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.
By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.
Get Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers (Hardcover) by Russell Brunson and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
DotCom Secrets is not just another "how-to" book on internet marketing. This book is NOT about getting more traffic to your website - yet the secrets I'm going to share will help you to get exponentially MORE traffic than ever before.
The sales funnel frameworks that you will find inside these pages have now helped literally tens of thousands of companies around the world to grow faster than ever before. This book will give you access to all the processes, funnels, frameworks, and scripts that we use to scale our companies online so you can fix your funnel and turn it into the most profitable member of your team!
Get Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels (Hardcover) by Russell Brunson and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools.
Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret.
Get Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers (Hardcover) by Russell Brunson and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
Learn to engage your B2B customers through effective virtual sales meetings and presentations
The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past—the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.
Get The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers (Hardcover) by Mante Kvedare and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.
Improve customer and employee loyalty with your brand stories
Your brand is the stories people share about you when you’re not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise — everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.
Get Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling (Paperback) by Gabrielle Dolan and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
The practical guide that gives you the skills to succeed at selling
DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style. Find out how to improve your sales skills through marketing, presenting your product and negotiating successfully. You'll discover how to research your market, target your audience and perfect your pitch.
Get Essential Managers: Selling (Paperback) by DK and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?
Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand.
Get Brand Elevation: Lessons in Ueber-Branding (Paperback) by Wolfgang Schaefer and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.
Get Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers (Hardcover) by Raja Rajamannar and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
In today’s economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity.
In an actionable framework focused on voice, volume, and vulnerability, this book will teach you how to employ concrete tactics to help your brand regain trust, respect, and customer loyalty. Lead your organization and audience from cynicism toward something far more productive: hope.
Get Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (Hardcover) by Margot Bloomstein and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.
Get Sustainable Marketing: How to Drive Profits with Purpose (Hardcover) by Michelle Carvill and other sales & marketing books online and at Fully Booked bookstore branches in the Philippines.
In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.
Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.
Get Sales Management That Works: How to Sell in a World that Never Stops Changing (Hardcover) by Frank V. Cespedes and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
Never Split the Difference provides a gripping, behind-the-scenes recounting of dramatic scenarios from the gang-infested streets of Haiti to a Brooklyn bank robbery gone horribly wrong, revealing the negotiation strategies that helped Voss and his colleagues succeed where it mattered most: saving lives. Whether buying a car, getting a better raise, buying a home, renegotiating rent, or deliberating with your partner, Voss shows you how to use these skills in the workplace and in every other realm of your life.
Get Never Split the Difference: Negotiating as If Your Life Depended on It, Export Edition (Mass Market) by Chris Voss and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
“By far the best book on investing ever written.” — Warren Buffett
The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of “value investing”—which shields investors from substantial error and teaches them to develop long-term strategies—has made The Intelligent Investor the stock market bible ever since its original publication in 1949.
Get The Intelligent Investor: The Defenitive Book On Value Investing, Revised Edition (Paperback) by Benjamin Graham and other business books online and at Fully Booked bookstore branches in the PhilippinesLearn More