This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach.
That's the key. It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can eventually led to the buyer actually saying yes.
Get When Buyers Say No: Essential Strategies for Keeping a Sale Moving Forward (Export Paperback) by Tom Hopkins, Ben Katt and other Sales And Marketing books online and at Fully Booked bookstore branches in the Philippines.
At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently.
Get Business Genius: A More Inspired Approach to Business Growth (Hardcover) by Peter Fisk and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.
From the New York Times Bestselling Author- Proven Methods for Getting Customers to Buy
This fully revised and updated edition of Ferdinand Fournies's classic on sales from the customer's point of view covers all the latest developments in business innovation and customer relations. Why Customers Don't Do What You Want Them to Do… ignores gimmicks and tricks, giving you specific actions that dramatically raise the odds of your customer doing the “buying things”-and placing the order.
Get Why Customers Don't Do What They're Supposed To and What To Do About It, Second Edition (Paperback) by Ferdinand Fournies and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business.
Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME.
Get Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine (Paperback) by Ryan Serhant and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
Get Why We Buy: The Science of Shopping (Paperback) by Paco Underhill and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
What do a demanding colony of porcupines, an upscale restaurant run by hyenas, and a famous medieval knight have in common? They are all part of one of the most entertaining and instructive books on customer service ever written. What to Say to a Porcupine takes twenty humorous stories based on Aesop's fables and uses them to illustrate fundamental principles of good customer service.
Get What to Say to a Porcupine: 20 Humorous Tales That Get to the Heart of Great Customer Service (Hardcover) by Richard S. Gallagher and other Sales Marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
That increases market share why we're unique, or just better. And the ad that protects margins thank you for your loyalty.
And then Weltman explains how to employ these strategies, including the six words that win business the four kinds of stories what to do if your product sucks; why lying in an ad will never pay off why information reduces doubt how to think like a force-multiplier why different is better than better why to remove jargon and acronyms and reveal ideas and relationships.
Get Seducing Strangers: How to Get People to Buy What You're Selling (Paperback) by Josh Weltman and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
Keep Your Customers provides from real-world consumer behavior stories, business best practices and CEO-led case studies featuring industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox) and retail (Esprit de la Femme, Urban Stems). Interviews with renown venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie music Shudder To Think’s frontman Craig Wedren are also featured. Forward by Springboard Enterprises Founder Kay Koplovitz.
Get Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty (Paperback) by Ali Cudby and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.
Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom.
Get Junior: Writing Your Way Ahead In Advertising (Hardcover) by Thomas Kemeny and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads.
Get Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence (Paperback) by Jason Miles and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
We have been sharing stories from the beginning of human civilization for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn't what you say it is anymore, it is what consumers say it is. As a result, capturing customers' hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How? By following these laws:
Get The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds (Hardcover) by Ekaterina Walter and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
#5 WALL STREET JOURNAL BESTSELLER
An essential roadmap to achieving professional and personal success―from the "First Lady of Sales"
While you may not have "sales" in your title, that doesn't mean you don't have to sell. Renowned sales authority Dr. Cindy McGovern believes that everyone is a salesperson, regardless of his or her job description. When you ask for a referral, network to form a new connection, or interview for a job, you're selling the other person on an ideal version of yourself.
Get Every Job is a Sales Job: How to Use the Art of Selling to Win at Work (Hardcover) by Cindy McGovern and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
In the spirit of Jocko Willink's Extreme Ownership and Chris Voss' Never Split the Difference comes the most empowering sales tool yet: a practical guide on how to use proven spy techniques to bolster your business strategies.
Even if you’ve never seen a James Bond film or never met a real-life CIA agent, you should know that spies are geniuses at surviving covertly. Their ability to communicate in code is practically written into their DNA. And while it’s true that spies receive some of the best survival training in the world, there’s another, more critical skill a spy must have to survive… business savvy.
Get Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business (Hardcover) by Jason Hanson and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
The New York Times bestseller that explains why certain products and ideas become popular.
Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Get Contagious: Why Things Catch On (Paperback) by Jonah Berger and other Sales and MArketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge.
This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Get Digital Marketing Strategy: An Integrated Approach to Online Marketing, 2nd Edition (Paperback) by Simon Kingsnorth and other Sales and Marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category
FINALIST: Business Book Awards 2020 - International Business Book category
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.
The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Get The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI (Paperback) by Carlos Gil and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More