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Advertising, Sales, and Marketing

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  1. Myths of Branding: Dispel the Misconceptions and Become a Brand Expert (Paperback) Myths of Branding: Dispel the Misconceptions and Become a Brand Expert (Paperback)
    Myths of Branding: Dispel the Misconceptions and Become a Brand Expert (Paperback)

    Simon Bailey, Andy Milligan

    ₱599.00

    Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right these myths are all surprisingly entrenched, yet could not be further from the truth.

    Get Myths of Branding: Dispel the Misconceptions and Become a Brand Expert (Paperback) by Simon Bailey, Andy Milligan and other marketing books online and at Fully Booked bookstore branches in the Philippines.

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  2. Speak Easy: Connect with Every Conversation (Paperback) Speak Easy: Connect with Every Conversation (Paperback)
    Speak Easy: Connect with Every Conversation (Paperback)

    Lou Diamond

    ₱1,023.00

    Welcome to Speak Easy. Unlike prohibition-era speakeasies underground bars with secret knocks, where people spoke quietly to avoid detection there's no bathtub gin here. But inside these covers you'll find some of the best-kept secrets of elite interviewers and conversationalists.

    Get Speak Easy: Connect with Every Conversation (Paperback) by Lou Diamond and other marketing books online and at Fully Booked bookstore branches in the Philippines.

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  3. Prove It: Exactly How Modern Marketers Earn Trust (Paperback) Prove It: Exactly How Modern Marketers Earn Trust (Paperback)
    Prove It: Exactly How Modern Marketers Earn Trust (Paperback)

    Melanie Deziel

    ₱1,023.00

    Your brand is on trial - here's how to win your case.

    You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial - and that means you better deliver the proof.

    Get Prove It: Exactly How Modern Marketers Earn Trust (Paperback) by Melanie Deziel and other business books online and at Fully Booked bookstore branches in the Philippines.

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  4. Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale (Paperback) Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale (Paperback)
    Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale (Paperback)

    Paul Smith

    ₱1,139.00

    Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.

    A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.

    Get Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale (Paperback) by Paul Smith and other business books online and at Fully Booked bookstore branches in the Philippines.

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  5. Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (Paperback) Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (Paperback)
    Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (Paperback)

    Luke Sullivan

    ₱1,677.00

    From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.

    Get Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (Paperback) by Luke Sullivan and other marketing books online and at Fully Booked bookstore branches in the Philippines.

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  6. The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (Paperback) The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (Paperback)
    The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (Paperback)

    David Meerman Scott

    ₱1,677.00

    The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

    Get The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (Paperback) by David Meerman Scott and other marketing books online and at Fully Booked bookstore branches in the Philippines.

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  7. Marketing to Gen Z: The Rules for Reaching This Vast—and Very Different—Generation of Influencers (Paperback) Marketing to Gen Z: The Rules for Reaching This Vast—and Very Different—Generation of Influencers (Paperback)
    Marketing to Gen Z: The Rules for Reaching This Vast—and Very Different—Generation of Influencers (Paperback)

    Jeff Fromm, Angie Read

    ₱1,139.00

    Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.

    Get Marketing to Gen Z: The Rules for Reaching This Vast—and Very Different—Generation of Influencers (Paperback) by Jeff Fromm, Angie Read and other business books online and at Fully Booked bookstore branches in the Philippines.

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  8. Copywriting: Successful Writing for Design, Advertising and Marketing, Third Edition (Paperback) Copywriting: Successful Writing for Design, Advertising and Marketing, Third Edition (Paperback)
    Copywriting: Successful Writing for Design, Advertising and Marketing, Third Edition (Paperback)

    Gyles Lingwood, Mark Shaw

    ₱1,899.00

    Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. 

    Get Copywriting: Successful Writing for Design, Advertising and Marketing, Third Edition (Paperback) by Gyles Lingwood, Mark Shaw and other business books online and at Fully Booked bookstore branches in the Philippines.

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  9. Branding that Means Business: Economist Edge: books that give you the edge (Paperback) Branding that Means Business: Economist Edge: books that give you the edge (Paperback)
    Branding that Means Business: Economist Edge: books that give you the edge (Paperback)

    Matt Johnson, Tessa Misiaszek

    ₱769.00

    'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy

    Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.

    Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.

    Get Branding that Means Business: Economist Edge: books that give you the edge (Paperback) by Matt Johnson, Tessa Misiaszek and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.

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  10. 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Paperback) 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Paperback)
    1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Paperback)

    Allan Dib

    ₱1,077.00

    To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

    In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

    Get 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Paperback) by Allan Dib and other business books online and at Fully Booked bookstore branches in the Philippines.

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  11. The JOLT Effect: How High Performers Overcome Customer Indecision (Hardcover) The JOLT Effect: How High Performers Overcome Customer Indecision (Hardcover)
    The JOLT Effect: How High Performers Overcome Customer Indecision (Hardcover)

    Matthew Dixon, Ted McKenna

    ₱1,595.00

    In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.

    Get The JOLT Effect: How High Performers Overcome Customer Indecision (Hardcover) by Matthew Dixon, Ted McKenna and other business books online and at Fully Booked bookstore branches in the Philippines.

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  12. Selling from Your Comfort Zone: The Power of Alignment Marketing (Paperback) Selling from Your Comfort Zone: The Power of Alignment Marketing (Paperback)
    Selling from Your Comfort Zone: The Power of Alignment Marketing (Paperback)

    Stacey Hall

    ₱1,097.00

    Selling from Your Comfort Zone shifts away from “pushy” and “spammy” sales tactics and instead shows how you can bring meaning to your role as a salesperson. Hall teaches how to remain in alignment with your calling, with yourself, with what you are selling, with your prospects, and with what you are saying to your prospects. By being aligned with your core values and personality traits, you will have more confidence, energy, and courage to achieve your goals, which greatly increases the chances of success.

    Get Selling from Your Comfort Zone: The Power of Alignment Marketing (Paperback) by Stacey Hall and other marketing books online and at Fully Booked bookstore branches in the Philippines.

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  13. Marketing Artificial Intelligence: AI, Marketing, and the Future of Business (Hardcover) Marketing Artificial Intelligence: AI, Marketing, and the Future of Business (Hardcover)
    Marketing Artificial Intelligence: AI, Marketing, and the Future of Business (Hardcover)

    Paul Roetzer, Mike Kaput

    ₱1,350.00

    Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.
     
    Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. 

    Get Marketing Artificial Intelligence: AI, Marketing, and the Future of Business (Hardcover) by Paul Roetzer, Mike Kaput and other business books online and at Fully Booked bookstore branches in the Philippines.

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  14. Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Hardcover) Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Hardcover)
    Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Hardcover)

    Jeb Blount

    ₱1,621.00

    A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases

    The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline revenue and generating profits than acquiring new customers.

    Get Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Hardcover) by Jeb Blount and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.

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  15. The Power of One More: The Ultimate Guide to Happiness and Success (Hardcover) The Power of One More: The Ultimate Guide to Happiness and Success (Hardcover)
    The Power of One More: The Ultimate Guide to Happiness and Success (Hardcover)

    Ed Mylett

    ₱1,677.00

    You're one more intentional thought and action away from discovering your best life

    In The Power of One More, renowned keynote speaker and performance expert Ed Mylett draws on 30 years of experience as an entrepreneur and coach to top athletes, entertainers, and business executives to reveal powerful strategies to help you live an extraordinary "one more" life.

    Get The Power of One More: The Ultimate Guide to Happiness and Success (Hardcover) by Ed Mylett and other sales and marketing book online and at Fully Booked bookstore branches in the Philippines.

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  16. The Sale: The Number One Strategy to Build Trust and Create Success (Hardcover) The Sale: The Number One Strategy to Build Trust and Create Success (Hardcover)
    The Sale: The Number One Strategy to Build Trust and Create Success (Hardcover)

    Jon Gordon, Alex Demczak

    ₱1,341.00

    The #1 strategy to build trust and create success

    In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity to create lasting success.

    Get The Sale: The Number One Strategy to Build Trust and Create Success (Hardcover) by Jon Gordon, Alex Demczak and other sales and marketing book online and at Fully Booked bookstore branches in the Philippines.

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