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  1. The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution (Hardcover) The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution (Hardcover)
    The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution (Hardcover)

    Joel Bines

    ₱1,299.00

    The consumer power dynamic has changed forever. Are you ready?

    From Joel Bines, one of today’s top retail brand thought leaders, Metail provides innovative methods for connecting with the Me-centric consumer and shows organizations how to survive this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival. 

    Get The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution (Hardcover) by Kitson Jazynka and other business books online and at Fully Booked bookstore branches in the Philippines.

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  2. Business Outcome Selling Strategies (Hardcover) Business Outcome Selling Strategies (Hardcover)
    Business Outcome Selling Strategies (Hardcover)

    Jeb Blount, Jason Eatmon

    ₱1,599.00

    CLICK HERE FOR MORE INFORMATION ON HOW PRE-ORDERS WORK.

    As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence.

    Business Outcome Selling Strategies: How Next Gen B2B Sales Organizations Accelerate Sales Productivity, Operationalize Hyper-Growth Strategies, Lock Out Competitors, and Expand Customer Relationships Hardcover

    Get Business Outcome Selling Strategies: How Next Gen B2B Sales Organizations Accelerate Sales Productivity, Operationalize Hyper-Growth Strategies, Lock Out Competitors, and Expand Customer Relationships (Hardcover) by Jeb Blount, Jason Eatmon and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.

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  3. CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone (Paperback) CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone (Paperback)
    CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone (Paperback)

    Drew Eric Whitman

    ₱899.00

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?

    New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.

    Get CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone (Paperback) by Drew Eric Whitman and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.

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  4. Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative (Hardcover) Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative (Hardcover)
    Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative (Hardcover)

    Anthony Iannarino

    ₱1,593.00

    This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a “one-down” position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become “one-up” themselves in their own field and ensure they achieve the better results they need.

    Get Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative (Hardcover) by Anthony Iannarino and other sales business  books online and at Fully Booked bookstore branches in the Philippines.

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  5. Empathy In Action: How to Deliver Great Customer Experiences at Scale (Hardcover) Empathy In Action: How to Deliver Great Customer Experiences at Scale (Hardcover)
    Empathy In Action: How to Deliver Great Customer Experiences at Scale (Hardcover)

    Tony Bates, Dr. Natalie Petouhoff

    ₱1,664.00

    By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding and predicting, as well as, taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition.  

    Get Empathy In Action: How to Deliver Great Customer Experiences at Scale (Hardcover) by Tony Bates, Dr. Natalie Petouhoff and other marketing books online and at Fully Booked bookstore branches in the Philippines.

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  6. Selling: Essential Managers, New Edition (Paperback) Selling: Essential Managers, New Edition (Paperback)
    Selling: Essential Managers, New Edition (Paperback)

    DK

    ₱479.00

    A new and updated edition of DK's practical guide to selling

    The practical guide that gives you the skills to improve your business-to-business selling skills and become a better salesperson.

    Get Selling: Essential Managers, New Edition (Paperback)by DK and other business books online and at Fully Booked bookstore branches in the Philippines.

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  7. Exponential: Transform Your Brand by Empowering Instead of Interrupting (Hardcover) Exponential: Transform Your Brand by Empowering Instead of Interrupting (Hardcover)
    Exponential: Transform Your Brand by Empowering Instead of Interrupting (Hardcover)

    Jeff Rosenblum

    ₱1,299.00

    Build a brand that customers love with a proven strategy from one of today’s top advertising executives.

    Your brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only understanding their needs but also sympathizing with their values―and actually doing something about it.

    Get Exponential: Transform Your Brand by Empowering Instead of Interrupting (Hardcover) by Jeff Rosenblum and other business books online and at Fully Booked bookstore branches in the Philippines.

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  8. The Public Relations Handbook (Hardcover) The Public Relations Handbook (Hardcover)
    The Public Relations Handbook (Hardcover)

    Robert L. Dilenschneider

    ₱1,399.00

    To be a successful public relations professional, it's no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals.

    Get The Public Relations Handbook (Hardcover) by Robert L. Dilenschneider and other business books online and at Fully Booked bookstore branches in the Philippines.

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  9. From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans (Hardcover) From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans (Hardcover)
    From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans (Hardcover)

    Jon Picoult

    ₱1,230.00

    Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with―not just shaping their experiences, but also shaping their memories.

    Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions―thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors.

    Get From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans (Hardcover) by Jon Picoult and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.

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  10. Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales (Hardcover) Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales (Hardcover)
    Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales (Hardcover)

    Alex Goldfayn

    ₱1,372.00

    Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert

    In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal bestselling author Alex Goldfayn delivers a comprehensive roadmap to one of the most important weapons in any salesperson’s arsenal: the phone.

    Get Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales (Hardcover) by Alex Goldfayn and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.

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  11. The Road to Luxury: The New Frontiers in Luxury Brand Management, 2nd Edition (Hardcover) The Road to Luxury: The New Frontiers in Luxury Brand Management, 2nd Edition (Hardcover)
    The Road to Luxury: The New Frontiers in Luxury Brand Management, 2nd Edition (Hardcover)

    Ashok Som, Christian Blanckaert

    ₱2,747.00

    Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field

    The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands.

    The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.

    Get The Road to Luxury: The New Frontiers in Luxury Brand Management, 2nd Edition (Hardcover) by Ashok Som, Christian Blanckaert and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.

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  12. Selling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn (Hardcover) Selling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn (Hardcover)
    Selling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn (Hardcover)

    Paul Reilly

    ₱1,170.00

    An indispensable guide for salespeople and sales managers to sell profitably and build resilience through challenging times

    In Selling Through Tough Times, Paul Reilly lays it out in clear and straightforward terms: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this timely and indispensable guide, readers learn how to develop the right mindset and adapt their skills to prevail in a challenging climate. Reilly’s plan includes immediate action items (including six Daily Mental Flex activities) to longer-range strategies. The principles of selling are constant, but tactics change in tough times. Reilly’s tactical plan includes redefining value in customer terms, repositioning products and services for tough times, and different persuasion tactics. 

    Get Selling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn (Hardcover) by Paul Reilly and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.

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  13. Connecting with Clients: For Stronger, More Rewarding and Longer-lasting Client Relationships (Paperback) Connecting with Clients: For Stronger, More Rewarding and Longer-lasting Client Relationships (Paperback)
    Connecting with Clients: For Stronger, More Rewarding and Longer-lasting Client Relationships (Paperback)

    Paul Cowan

    ₱1,049.00

    CLIENT RELATIONSHIPS
    • Finding some clients difficult to understand?
    • Confused when they say one thing but mean another?
    • Need better, more useful feedback?
    • Sometimes feel on the back-foot?
    • Have trouble managing client expectations?
    • Wonder why they seem impossible to please?
    • Concerned about being blind-sided by unexpected client loss?

    THIS BOOK IS YOUR LIFELINE
    • Connecting with Clients contains new ideas derived from the world’s leading relationship experts
    • Insights from over 500,000 pieces of client feedback worldwide
    • With tips and guidance from an adman, organisational change agent, couples’ counsellor and co-founder of The Client Relationship Consultancy
    • Dip into short chapters and discover a valuable insight on every page

    REJUVENATE YOUR CLIENT RELATIONSHIPS
    • With the help of this book, you will be able to:
    • Evaluate your client relationships and diagnose issues
    • Recognise your part in a problem
    • Obtain useful and clear feedback
    • Understand, relate to and communicate with your clients
    • Manage yourself and your team members
    • Get the best from your clients so that they get the best from you

    Get Connecting with Clients: For Stronger, More Rewarding and Longer-lasting Client Relationships (Paperback) by Paul Cowan and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.

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  14. Emotion By Design: Creative Leadership Lessons from a Life at Nike (Hardcover) Emotion By Design: Creative Leadership Lessons from a Life at Nike (Hardcover)
    Emotion By Design: Creative Leadership Lessons from a Life at Nike (Hardcover)

    Greg Hoffman

    ₱1,560.00

    In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers.

    Get Emotion By Design: Creative Leadership Lessons from a Life at Nike (Hardcover) by Greg Hoffman and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.

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  15. Converted: The Data-Driven Way to Win Customers' Hearts (Hardcover) Converted: The Data-Driven Way to Win Customers' Hearts (Hardcover)
    Converted: The Data-Driven Way to Win Customers' Hearts (Hardcover)

    Neil Hoyne

    ₱1,399.00

    When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. 

    A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

    Get Converted: The Data-Driven Way to Win Customers' Hearts (Hardcover) by Neil Hoyne and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.

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  16. The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal (Paperback) The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal (Paperback)
    The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal (Paperback)

    David Hoffeld

    ₱850.00

    Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

    The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success

    Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today’s cutthroat selling environment, advance their business goals, or boost their ability to influence others.

    Get The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal (Paperback) by David Hoffeld and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.

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