How to find the soft innovation that will make your product, service, school, church, or career worth talking about.
We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable.
Get Free Prize Inside: How to Make a Purple Cow (Paperback) by Seth Godin and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.
Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
Get Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas (Hardcover) by Seth Godin and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights
Get Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies, 7th Edition (Paperback) by PR Smith, Ze Zook, and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.
Get Get Different: Marketing That Can't Be Ignored! (Hardcover) by Mike Michalowicz and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
Why Tech-Powered Sales?
In Tech-Powered Sales, two record-setting experts on sales, and a best-selling author on sales leadership, combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to power up sales effectiveness for outstanding results.
Get Tech-Powered Sales: Achieve Superhuman Sales Skills (Paperback) by Justin Michael, Tony Hughes and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
A STEP-BY-STEP SYSTEM FOR CREATING CUSTOMERS AND CLIENTS FOR LIFE.
The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.
Get The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth (Paperback) by John Jantsch and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
Game-changing new strategies to outsmart, outmaneuver, and outsell your competition!
Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers.
How do you stand out from the pack and not just land the account, but win deals at the prices you want? If you are a salesperson, executive, or business owner who desires to win more deals at the prices you want, then this book is for you.
Get Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition (Hardcover) by Lee B. Salz and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
Looking for a competitive advantage that will set you apart from your colleagues and competition and take your sales game to the next level? Learn how sales champions win new business. Learn how they Ace It!
Filled with proven, real-world techniques and scripts easily applied to any real-world sales situation, Ace It! shows you how to become a new business star who consistently beats budget even in today’s challenging and fast-changing marketplace.
Get Ace It!: How Sales Champions Win New Business (Hardcover) by Bernie Weiss and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
Indispensable summaries of the best marketing books of our time
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.
Get The Marketing Gurus: Lessons from the Best Marketing Books of All Time (Paperback) by Chris Murray and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.
Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior.
Get Small Data: The Tiny Clues That Uncover Huge Trends (Hardcover) by Martin Lindstrom and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
Brand You is the shortcut to helping corporate professionals start, run, and grow a personal brand business as a coach, consultant, speaker, or content creator.
Within Brand You, corporate professionals learn how to showcase their unique value and leverage their personality, beliefs, and experience so they stand out in an authentic, heart-centered way.
Get You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business (Paperback) by Mike Kim and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
If you’re searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book.
Colin Cowie, one of the world’s most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer-service culture that anyone can tailor to their own needs, whether you’re a shopkeeper, corporate marketing director, or budding event planner.
Get The Gold Standard: Giving Your Customers What They Didn't Know They Wanted (Hardcover) by Colin Cowie and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
This book offers a comprehensive analysis of these new forces which are changing the way in which we buy products and experience brands. It includes in-depth interviews with some of the most innovative players – from John Lewis in the UK, to Nike and Patagonia in the US - in the hope of drawing out key learning points for the rest of the industry, across the globe. It also provides essential guidelines for governments, as they strive to rebuild society in the wake of recent catastrophes – from the death of Main Street to the impact of coronavirus.
Get Retail Recovery: How Creative Retailers Are Winning in their Post-Apocalyptic World (Paperback) by Mark Pilkington and other business books online and at Fully Booked bookstore branches in the Philippines.Learn More
Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.
Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Get Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing (Paperback) by Jenna Tiffany and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones.
Get Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales, 2nd Edition (Paperback) by Jon Mowat and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More
B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.
Get B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth (Paperback) by Simon Hall and other sales and marketing books online and at Fully Booked bookstore branches in the Philippines.Learn More