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The Tipping Point: How Little Things Can Make a Big Difference (Mass Market)
Quick Overview
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
Get The Tipping Point: How Little Things Can Make a Big Difference (Mass Market) by Malcolm Gladwell and other business books online and at Fully Booked bookstore branches in the Philippines.
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
| ISBN | 9780316679077 |
|---|---|
| Publisher | Little, Brown & Company |
| Publication Date | Jan 31, 2006 |
| Pages (number) | 288 |
| Genre | Economics, Business & Leadership |
| Author | Malcolm Gladwell |
| Signed | No |
| Format | Mass Market |
| Editorial Reviews | Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory |
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