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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports (Paperback)

Quick Overview

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths.

Get Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports (Paperback) by Barbara Smit and other corporate history books online and at Fully Booked bookstore branches in the Philippines.

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Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths.

Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

More Information
ISBN 9780061246586
Length (cm) 14.0000
Width (cm) 3.0000
Height (cm) 20.0000
Publisher Ecco
Publication Date Mar 17, 2009
Pages (number) 383
Genre Economics, Business & Leadership
Author Barbara Smit
Signed No
Format Paperback
Editorial Reviews

"A fast-moving tale about the machinations behind contemporary pop culture’s most enduring footwear." - Kirkus Reviews

"Overall, Smit provides a necessary account of how the growth in sports-related businesses has moved athletics ""from jolly amateurism to unapologetic greed."" - Publishers Weekly

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