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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (Paperback)

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A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

Get Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (Paperback) by Ryan Holiday and other marketing books online and at Fully Booked bookstore branches in the Philippines.

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A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

More Information
ISBN 9781591847380
Length (cm) 13.0000
Width (cm) 1.0000
Height (cm) 20.0000
Publisher Portfolio
Publication Date Sep 30, 2014
Pages (number) 176
Genre Economics, Business & Leadership
Author Ryan Holiday
Signed No
Format Paperback
Editorial Reviews N/A
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