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Copywriting: Successful Writing for Design, Advertising and Marketing, 2nd Edition (Paperback)

Quick Overview

Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Get Copywriting: Successful Writing for Design, Advertising and Marketing, 2nd Edition (Paperback) by Mark Shaw and other advertising books online at Fully Booked bookstore branches in the Philippines.

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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.

Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

More Information
ISBN 9781780670003
Publisher Laurence King Publishing
Publication Date Oct 22, 2012
Pages (number) 240
Genre Design, Arts & Photography
Author Mark Shaw
Signed No
Format Paperback
Editorial Reviews N/A
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