Blink: The Power of Thinking Without Thinking

ISBN9780316057905
PublisherLittle Brown and Company
Published1/2/2010
Pages320
AuthorMalcolm Gladwell
FormatMASS MARKET
Weight0.2 Kg.
Height6.8 in.
Width4.2 in.
Depth0.8 in.

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell

MASS MARKET

1/2/2010

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. 

Blink 
is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. 

Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell

₱299.00

Information

ISBN9780316057905
PublisherLittle Brown and Company
Published1/2/2010
Pages320
AuthorMalcolm Gladwell
FormatMASS MARKET
Weight0.2 Kg.
Height6.8 in.
Width4.2 in.
Depth0.8 in.

Synopsis

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. 

Blink 
is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. 

Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

Editorial Reviews

"Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read."

– Booklist

"Each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth."

– Publishers Weekly

"If you want to trust my snap judgement, buy this book: you’ll be delighted. If you want to trust my more reflective second judgment, buy it: you’ll be delighted but frustrated, troubled and left wanting more."

– New York Times Book Review